I think that in some cases marketing through social media is beneficial and in others it is a drawback. As Drew said, many companies are trying to get you to view their facebook page for promotions or follow them on twitter. This may be beneficial to people that are involved in social media such as young adults, college students, and now more and more people in the older generations. However, being involved in social media myself, I have never really taken advantage of these marketing tactics and checked out a business's facebook page. A downfall of this idea would be that although there are many people involved in social media, there is also a large amount of people not involved thus excluding them from possible promotions that are taking place. I suppose it is just a way of improving with the fast moving times.
Being a facebook user, would you say marketing through social media is beneficial? Suppose you are not involved with facebook or twitter, do you think you would still feel the same way?