Many people have certain brands that they stay loyal to. It may be because they have heard good things, or they have always liked the product, or they simply grew up knowing the product and it is what they are used to. Personally I have grown up with many products and continue to use them today. Since they have always satisfied my family why wouldn't I continue to purchase them? Whether it be eating at certain restaurants, purchasing services such as going to the dentist, getting your hair cut or going to the doctor's office opinions are constantly being formed. If you are not happy with a product you will most likely not go back but if you do like it, why continue the search?
Do you have certain products that you have stayed loyal to? What led you to keep going back?
Tuesday, February 26, 2013
In Response to Drew's Post
Drew asks, "Do you think Nike does a good job at branding themselves? Is their product easy to identify and distinguish itself from competitors?"
I think that Nike does a very good job at branding themselves. Anybody whether in the United States or other places in the world will recognize the Nike swoosh. They have done very well with showing off their brand on clothing items, shoes and sportswear. This makes it easy for anybody to tell that somebody is wearing the Nike brand, thus most of the time persuading others to purchase the products. It is very easy to distinguish from other sports brands such as Adidas or New Balance which also have their own distinctive logos. Because Nike is such a well known brand, it is significant that major sports teams also utilize their brand which gets the symbol and the name out there that much more.
What other brands are easy to recognize in today's society? How do you think they have grown to gain a successful brand logo?
I think that Nike does a very good job at branding themselves. Anybody whether in the United States or other places in the world will recognize the Nike swoosh. They have done very well with showing off their brand on clothing items, shoes and sportswear. This makes it easy for anybody to tell that somebody is wearing the Nike brand, thus most of the time persuading others to purchase the products. It is very easy to distinguish from other sports brands such as Adidas or New Balance which also have their own distinctive logos. Because Nike is such a well known brand, it is significant that major sports teams also utilize their brand which gets the symbol and the name out there that much more.
What other brands are easy to recognize in today's society? How do you think they have grown to gain a successful brand logo?
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