Tuesday, March 26, 2013

In Response to Janell

Janell asks the question, "Have you seen any of these cars or others? Do you think that these companies were on to something by paying consumers to advertise in this way? Would you do this for them?"

Janell is referring to the vehicles that represent companies such as Red bull and Shock top. You can see them driving by or stopped at large parties or events to promote the company by giving out free samples. I think that it is smart to pay people to drive the car around, however those people would then technically be employees, not just consumers if they are getting paid. I think that if I got the opportunity to do this I would. It pays good for just driving a car around to market the product. 

Have you seen any other cars marketing products similar to this? Do you think that it is a successful approach and leads to people having interest in the company?