In response to Kendra's Post

Kendra asks the question, "Do you think this is a cut and dry subject or can it be possible that the many options confuse the customers but shows the successful implementation of the marketing concept?"

Thinking about this question, I do think that there are times when there is too many options which makes the decision that I am trying to come to a lot more difficult. I agree with Kendra's view about quality over quantity and think that sometimes to make a product more profitable and have more value then more time should be spent on perfecting a fewer number of products. I have also been in the situation where I have had a hard time deciding what product to purchase and a sale associate tries very hard to get me to buy the most expensive product out of the bunch. Maybe if there were fewer options it would make it a lot easier for people to make the right decison. 

Customer Satisfaction & Customer Value

While customer satisfaction measures how satisfied the customer is with the product that they have chosen, customer value measures the value that the customer gets from the product and how much they are willing to pay for it. These two concepts are mutually exclusive meaning that when one of these situations occurs the other situation is not created or effected. There can be a high customer satisfaction occurring with a product or service however, that satisfaction does not effect the customer value. Even with a low customer value, satisfaction can still be taking place because one aspect does not rely on the other thus, allowing them to occur simultaneously.