While customer satisfaction measures how satisfied the customer is with the product that they have chosen, customer value measures the value that the customer gets from the product and how much they are willing to pay for it. These two concepts are mutually exclusive meaning that when one of these situations occurs the other situation is not created or effected. There can be a high customer satisfaction occurring with a product or service however, that satisfaction does not effect the customer value. Even with a low customer value, satisfaction can still be taking place because one aspect does not rely on the other thus, allowing them to occur simultaneously.
Forgot to end with a question... Does a high costumer value have to be occurring for customer satisfaction to take place?
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