Pipeline Transportation

Today in class we discussed the various ways to transport goods from point A to point B. One of the ways was pipeline transportation. I was unsure of what exactly it was, so I looked it up. The definition of this is, "the transportation of goods through a pipe. Most commonly, liquids and gases are sent, but pneumatic tubes using compressed air can also transport solid capsules." Pipeline transportation can be utilized for a number of different goods that include, oil or natural gas, ammonia, biofuels, coal, ore, hydrogen, water and beer. As far as beer is concerned, one major brewery in Germany uses the pipeline to transport beer to large stadiums because of the fact that it uses one central tank. Overall, this method is used mostly for liquids and not solids, however, solid capsules may be utilized in rare occurrences. 

Do you think that transportation through a pipeline is beneficial, had you heard of this method before?

The Marketing of on Demand Movies

When we are searching for movies whether it be on demand, or at red box what makes us choose the movie we choose? I know for me, by the time I actually reach a decision I've spent quite a while debating which ones look good, and which ones will satisfy my search. Some factors that may play an important part are, the cover of the DVD, the overview of the movie, and the previews that are viewed before purchase. Usually people will be drawn to less "cheesy" looking covers because they often times are seen as bad movies. People have a job to make the movie seem appealing so that people will watch the movie. If this job is not done, viewers will be detracted from the movie due to the bad exterior looks and the preview that is shown.

Have you ever noticed what persuades you to purchase a certain movie? Are you more drawn to better, more detailed cover art over messy and unnatractive covers?