Have you ever been online and realized that all of the ads on the side of the page were targeted toward you and the previous websites you visited? Recently I was looking at clothing online and later noticed a couple items that I was looking began popping up on the screen. This type of marketing and advertising is something that I have noticed taking place within the past couple of years. Companies are realizing that they can target people with what they know they like by tracking their online shopping history. I think this marketing tactic is beneficial to companies because it makes people think twice about their purchasing decision with the possibility of buying the product on the second time around.
Have you ever found yourself being persuaded to purchase a product after noticing the ads while surfing the internet?
I have mixed feelings about these targeted ads. It is invasive for “someone” to know exactly what I have been searching for on the net. Privacy is important to many people. But does it really matter that “they” know you are looking for a new pair of shoes?
ReplyDeleteI have looked at some of these ads but I have never bought anything because of them. Information is important in the buying process. Knowing what is available can help you make the best buying decision.
Should these types of targeted ads be restricted from children? How do they know the age of the person doing the shopping?
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