Ariana asks the question, "Do you think that expanding globally is always a positive business move, if not what are some of the disadvantages?"
Ariana's post about "The globe runs of Dunkin" makes a very good point. Their slogan does not prove true to just America. Dunkin Donuts is satisfying people all over the world. I think that going global can be a positive business move if a company goes about it the right way. There is a large possibility that going global can turn out to be a disaster. One would have to make sure that their company is something that will appeal to people wherever it goes. As far as Dunkin Donuts goes, who doesn't like coffee and donuts? As long as the company molds their business for the market (curry flavored donuts) then going global will be a huge success.
What other companies do you think have successfully gone global? Are there any they have not been successful globally?
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