Going to a book store such as Barnes and Noble usually leads me to wanting a coffee from Starbucks. Most Barnes and Nobles now work side by side with the popular coffee company to allow customers a good quality hot coffee and good book. Barnes and Noble began this relationship with Starbucks in 1993 and is still the only bookstore that serves this brand. It is a smart business decision because if someone is visiting the book store and they see the well known cafe, they are pretty likely to make a pit stop to get a delicious coffee and vice versa.
What are some other relationships among businesses similar to the one between Starbucks and Barnes and Noble? Does this type of marketing relationship lead you to experience what each business offers?
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