Many companies use bundling as a marketing technique to get customers to spend money by looking for "a great deal." Fast food restaurants for example use bundling in their meals. Mcdonalds serves a Happy meal with fries, a burger, a drink and a toy for one consistent price. Other stores have a BOGO bargain where you get two for the price of one. Usually when I see a deal like this I take full advantage of it. Who wouldn't want to purchase one item and get the second for free?
Do you think you are more inclined to purchase something if there is a bundled deal involved? What are some instances where you have taken part in this method?
I used bundling or packages all the time in my business. By showing products together and how they are related to each other and selling those products at a reduced price by bundling them is a good way to provide the customer with products at a good price. Most people are looking for a “good deal” and this usually includes getting more for less. Tools are a good example of bundling.
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